Is it fair to make toys “Gender Specific”

Now I’m not jumping on the gender debate here.

My gripe is just with toys.

Mainly from a boy’s point of view cos you know I haven’t got girls at home, just boys.

Here is my annoyance:

My son Max has discovered a love of Frozen ( or let it go as he calls it). I don’t know what subliminal messages Disney put in that film but he blooming loves it. Before our trip to Disneyland Paris last year he wasn’t overly bothered. If you have been to DLP then you will know that Frozen feature heavily.

It’s been Disney’s best seller for a while now.

Google says it is the most lucrative movie from Disney of ALL time.

I’m not sure how accurate a statement that is, personally I don’t think it’s a patch on the renaissance period (titles such as  The little mermaid, Beauty and the beast, Aladin and The Lion King) but that’s probably because these are the soundtrack to my childhood.

Why do Kids love Frozen so much?

Personally, I don’t think it’s the storyline, like most of Disney’s flicks it’s pretty basic a tale of two sisters. I think it’s the songs that draw the kid’s in. They are ridiculously catchy, in fact I can admit (sadly) we had this soundtrack downloaded way before we had kids ( if you are friends with my husband you will not be surprised).

The film is what my hubby would call a “girls film” because of the empathises on the female leads. This doesn’t bother me in the slightest and I am happy for Max to fall in love with this movie it clearly makes him feel happy enough to sing along.

A Girls Film?

What pee’s me off hugely is the merchandise accompanying the film, it’s all VERY feminine and is definitely geared up more for girls than boys. A quick stop in the Disney store at the weekend confirmed this. We found frozen dolls, dress up items, etc but nothing really for Boys. Maybe a puzzle or some stationary but like most things the girls “stuff” outweighed anything that may appeal to my boy.

Sure they have a whole wall dedicated to Star Wars which is what I expect is meant to be a “boys” film, but come on girls like star wars maybe they would like something a little more than light sabres and masks.

It comes back to the old ” girls toys and boys toys”. I do agree that toys are toys but I have a boy who likes to play with trains and cars but also loves Frozen and the sisters Ana and Elsa. He might not want to play with dolls, maybe he would like to play with something a bit more boyish but in the theme of his favourite movie.

He might not want to play with dolls, maybe he would like to play with something a bit more masculine but in the theme of his favourite movie.

I’m aware I’m probably rambling and I highly doubt any of you will agree with me on this. It’s something that has been bugging me. It’s quite therapeutic to have a little rant.

You can read about our Disney trip here –



  1. February 18, 2017 / 7:46 am

    You make a very interesting point. Firstly, I COMPLEELY agree that the early 90s was the best for Disney. The Lion King for Christs sake. Beauty and the Beat. ABSOLUTE CLASSICS!

    What toys would you like to see that are frozen themed and for boys? Maybe something to do with Olaf? I think it’s important children shouldn’t feel that they can’t have a certain toy because it’s for the opposite gender.

    Also what is it with DLP and making you love songs forever? I went when I was in my 20s for the first time and they were prancing around singing high school musical. Never seen the film but I love this one song that they were singing all the time. It’s crazy! And VERY clever!

    • Kris
      February 18, 2017 / 8:06 am

      Its really hard because obv the brand is going to go with what sells and ties in with the film. I actually really like high school musical the songs are sooo catchy 🙂

  2. February 18, 2017 / 8:38 am

    I think it is more acceptable within society for girls to like ‘boy stuff’ but not vice versa 🙁 Anya likes trains and Star Wars etc but she idolises her big brother. So if they were born the other way around then Matt might be more inclined to play with dolls etc. I realised when I spread out al Anya’s Christmas presents that EVERYTHING was pink or in pink packaging (except Sylvanians) and that made me cross. Matthew frequently says he hates pink because it is a girl colour. I get annoyed with shops for having sections for ‘boy’ and ‘girl’ toys.. But then would a boy Frozen toy be in with the Frozen stuff or boy section?! It’s so complicated!!!

    • Kris
      February 18, 2017 / 8:39 am

      Its a minefield isnt it.

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