Bloggers often have their success measured by the ranking of their Domain Authority for their sites.
Here’s a not so simple explanation of what Domain Authority is taken from the horse’s mouth (Google)
Domain Authority is a score (on a 100-point scale) developed by Moz that predicts how well a website will rank on search engines. Use Domain Authority when comparing one site to another or tracking the “strength” of your website over time.
The people who care about their DA score will be bloggers who are monetizing their blogs, to obtain a score you need to own a domain name. Most bloggers will also be self-hosted (they manage the hosting for their own blogs via a third party hoster, as opposed to using the free WordPress platform)
Prior to going self-hosted with TSO, I had no clue what Domain Authority (or DA as it is more commonly known as) was. Did this affect my ability to write… not really! In the beginning, I never really gave it much thought. Until I joined a few blogging facebook groups and found myself sucked into this world of stress and
Until I joined a few blogging facebook groups and found myself sucked into this world of stress and anxiety over how low my ranking was compared to others in my niche.
If making money and working with brands is high on your agenda, then Domain Authority will play a huge part in your blogging life. Most PR’S don’t tend to work with bloggers with a low DA. This isn’t always the case through but the higher the DA the more money you can expect to charge for a post.
The question I see asked the most within the community is: How Can I improve my DA ranking?
Here are a few suggestions that may help:
- Back Links – If other sites link to your page, this will boost your score. To ensure maximum effect, I believe you need to guest post for a blog with a higher DA than you. Don’t forget thou somebody with a low DA today may not have that same score tomorrow. My ranking went from 1 to 11 in three months. Whilst that is still pitifully low a lot of that was down to guest posting. You can find an example of one of my guest posts here:http://rachelbustin.com/new-mum-stories/maxandkaitheblog/ . It’s the story of the time my son shate all over me mere moments before a newborn photoshoot.
- Promotion– You need to make sure you are pushing your post’s to their full potential. The higher your reach, the more people will see your posts and the more likely people are to share. You need to remember that everyone is doing the same thing so it’s advisable to try and think outside of the box when it comes to promoting. I promote on all social media platforms, some people use services like social oomph to help schedule posts.
- Try and post good content – For people to want to link to your site your content needs to be relevant. Content is king. I find that sitting down and mapping out how your posts can flow into each other to be a big help. If you are struggling with what to write then just take a look around you and be inspired by that. Make sure you are writing what YOU are passionate about and speak in your own voice. There really is only one you and that’s what will make your content stand out.
- Link’s within your posts– Google loves when we link to other posts on our sites within a post. It’s also a good tip to link from one post to another within your site so when the bots crawl your site then they will be taken naturally from one post to another. External links are also a plus, so if it’s relevant and will bring added value to your reader then don’t be afraid to use these where appropriate.
- SEO– You need to make sure your post is SEO’d to within an inch of its life. Go back and optimise your posts. If you are self-hosted then I recommend downloading YOAST, this plugin drives me nuts but it really is the best wat to make sure you’re ticking all those SEO boxes.
These are just some of the ways you can try and up your score. It does take time but you will see a rise eventually by just sticking at it.
To begin with, after going it alone, my DA score was a pitiful 1/100 now three months later it’s 11/100. This may not sound much but it was a huge improvement.
This was mainly achieved by guest posting.
At the end of the day, DA is just a number and it only really matters if you are using your blog to earn money. Many brands aren’t interested in your DA score, they are more intrigued by the engagement levels and whether people are returning to your blog.
*UPDATE: From today’s MOZ update my DA has now gone up to 21 which is great from 1 where it started last October(2016)